The COVID-19 pandemic came as an unexpected hurdle that impacted many businesses across the globe. Its outbreak and subsequent lockdowns led to a situation when economic activities started to slow down. With the uncertainties at their peak, some companies saw the worst. However, for many small businesses...

Social media marketing is undoubtedly an excellent way to boost your business in the current digitalized world. It gives any brand the advantage of staying connected with its customers. Social media is an easily accessible platform for people who have increasingly become accustomed to finding almost everything online – from products to services.